¿Como Lo Ves? (How Do You See It?) will air in a prime-time slot on RTVE, Spain’s public service channel. The series is to be hosted by Carlos Herrera, one of Spain’s biggest radio hosts returning to TV after an absence of many years.
Produced by RTVE in collaboration with Zebra Producciones (iZen group), '¿Como lo ves?' Is an interactive format of international success that wants to join television and the phenomenon of social networks.
The format challenges studio contestants to try and second guess the likes, dislikes, passions and opinions of viewers voting along at home via a purpose built app.
Six celebrities will give their point of view about the questions and four families from different areas of Spain, will debate and vote from their homes, to represent the thousands voting along at home.
Jose Velasco, President of Zebra Producciones, Spain said:
“We are very confident that a Spanish audience will love ¿Como lo ves? uniquely entertaining combination of light hearted topical debate and prime time gameshow. Our version is played by celebrities but it will, as always, be the questions that are the true stars of the show”
TVE’s commission follows on from orders on Rai1 (Italy), MBC (Middle East) and itv1 (UK). Chalkboard are part of the iZen Group which includes Imagic in the Middle East, Zebra in Spain and Elephant Group in France and Italy and the format is sold internationally by Sky Vision.