2008.

Zebra Producciones has started filming LALOLA, a daily romantic comedy fiction series to be broadcast on Antena 3 TV. The series is an adaptation of the original Argentinean version with the same title.

LALOLA arrives in Spain preceded by the enormous success of this production in Argentina, where it has meant a real television phenomenon, and due to the interest this story has caused throughout television channels worldwide. In fact, the original Argentinean format was sold to over 20m countries without it even having been broadcast: Russia, France, Mexico and Chile, among others.

LALOLA considers an entertaining game between genders, of placing oneself in the place of the opposite gender and living life from the other perspective. In fact, the title summarises the essence of the series: LALOLA is the play on words involving Lalo and Lola.

A different story: LALOLA is the story of Lalo, an incorrigible womaniser who is transformed into a woman by an ex-lover who wants revenge. From then onwards, Lalo becomes Lola, an exuberant woman who will suffer the chauvinistic prejudices he had when she was a man. Lola will desperately seek the woman who cast the spell, in the hope of recovering his/her true identity. But his mind gradually adapts to her body.

The plots of LALOLA take place in an advertising agency and will be shot in the ambitious production set, located in Torrejón de Ardoz (Madrid), and also at outdoor locations.

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